Primary Logo

This is the OCHO™ Primary Logo. The color for it is Morado (Pantone PMS 2124 C). It should be used for all brand related materials. Please see brand assets and guidelines below.

The Owl Mascot

Ocho is also a grandpa owl who originally comes from Mexico. Ocho (named after the number of his street house in the village he grew up in Michoacán), is a warm and wise abuelo who is here to help our community to navigate the world of insurance and personal finances.

Expressions

Poses

Logo with Owl

We use the logo with the owl mascot for out-of-home or digital assets such as banners, posters, stickers etc... See all examples in the BRAND ADVERTISING. We sometimes use it on T-Shirts, caps, mugs and other merchandise.

L’O D’OCHO

We use the O of OCHO™ in instances where the brand as already been established either through use of the full logo or in copy. Most of the time we use it either as a graphic element on a collateral or for merchandising such as polo shirts, hoodies etc. The full O is also used as pre-text for subtitles such as O HELPLINE or O AUTO INSURANCE.

4-Color Logo

This is the OCHO 4-Colored Logo. It is only used for social media related materials and some animated content. It can also be presented in a stackable form.

4-Color Logo

Stacked Logo

Space / Size

Appropriate Clearance

The negative space in the letter O is used as a basic unit to measure the Primary Logo, the Logo with Owl, the L’O D’OCHO and the 4-Color Logo clear space. The logo clear space should be free of any interference at all times in order to give our logo maximum legibility and exposure.

Minimum Size

Never reproduce the Primary Logo, O icon or the Owl mascot at a size smaller than these recommendations below as it will result in the loss of their impact and / or readability.

The OCHO logo should never be smaller than 50px in digital or 38mm in print.

The O should never be smaller than 28px in digital or 10mm in print.

Logo Use

OCHO™ Logo

Do's

Dont's

Black & White Print

For printing receipts, documents, reports when color printing isn't possible.

Logo with Owl

Do's

Dont's

Black & White Print

For printing receipts, documents, reports when color printing isn't possible.

4-Color Logo

Do's

Dont's

Do's

Dont's

A Fair Start™

A FAIR START™ represents the core value that the company strives for. It is the belief that everyone deserves to start from the same starting blocks.  It's an aspiration for achieving financial security and life goals with equity for all. When we use A FAIR START™ as a tagline we capitalize all letters.

Short definition

OCHO™. Helping low income people afford insurance, avoid down payments, and build their credit score in the process.

Longer definition

OCHO™ is an online platform that offers Hispanic people the opportunity to purchase insurance products like paying for their car, home, and even life on a payment plan that’s customized to them. OCHO™ lets consumers pay what they can afford in increments matched with their ability to pay over time based on their credit score. Consumers can use OCHO’s technology as a means of building better credit so they can access other products such as loans and personal bank accounts at better rates.

Wordmarks

The O symbol is used in place of the full Wordmark for OCHO™ sub-brands: i.e. products, departments and teams. The systematized structure of our Wordmarks ensure consistency throughout the company. Do not create a product, team or department logo outside of these guidelines.

Color Palette

The palette is inspired by traditional Mexican art, design, and architecture.

Primary Colors

Our main three colors for all brand communications.

Secondary Colors

This colors support the primary colors remain secondary in all applications.

Light Colors

Grays

Please note that the CMYK, offset and digital printing will require calibrating through multiple print tests.

Font

The type family for OCHO™ is Spezia.

Photography

Lighting

Bright, diffused lighting with little to no shadows.Images should be crisp with well lit subjects.

Environment

Shot in studio on seamless backdrop from the color palette. Punchy, bright, colorful, joyful.

Subject

Diverse range of model talent.Models are happy, energetic, and approachable.

Half O

It is used to add a little something extra to your design. They are intended to represent a simple and clean element from our Logo.

Icons

Icons are used to assist copy in representing instructional and actionable meaning.

Illustrations

Illustrations are used to help visualize offers, moments of celebration, and challenging concepts or education.

Emojis

Emojis are fun, useful and diverse symbols that help out when giving out a message by text.