We're pioneering a new standard in insurance

Welcome to OCHO

Founded on the principle of A Fair Start® for all, our mission is to revolutionize car insurance for hardworking people across the USA.

We offer financing to make auto insurance affordable. That means we can offer lower or even $0 down down payments, split payments, more time to pay and build your credit score.

More than just coverage — our policies are a pathway to financial resilience, giving you the breathing room you deserve.

When you choose OCHO, you’re not just buying insurance; you’re joining a movement toward a fairer future. Together, we can drive change, one policy at a time.

Currently serving  AZ, IL, NM, TX, WI and WA, with rapid expansion underway. Check back soon to see if we’re in your area!

Our Story

OCHO was brought to life in 2021 by three dedicated entrepreneurs, Jaime Gutierrez, Akshay Buradkar, and Lulu Luchaire. Our founders united over a shared vision to challenge and change the financial hardships many face in the USA. With over 50 years of collective experience serving low-income communities, they’ve paved the way for a service that’s not just needed - it’s essential.

Our Impact

100k+
applications and counting
$250
average amount our customers save
98.8%
customers choose our financing option, OCHO Pay
4 out of 5
customers renew with OCHO after their first policy

Our Team

Meet the dedicated team behind our success.

Jaime Gutierrez
Co-Founder and CEO
Lulu Luchaire
Co-Founder
Akshay Buradkar
Co-Founder and CTO
Kevin Kang
Data Science
Jennifer McTiernan
Legal
Fred Hippo
Insurance
Gabriel Chan-Zhang
Product
Mark Cochran
VP of Engineering
César Guadarrama
Engineering
Brenno Cantelli
Design
Chantal Bennett
Operations
Andres Gutierrez
Operations

Our Investors

Finally, car insurance you can afford.
Start your OCHO journey today.
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